Been learning about Branding & color theory for some time. I was looking through this article from Forbes the other day,

Link

Was curious to understand the logo colors of the fastest growing SaaS companies from 2020. Took the first 50 companies and got their color pallete (HEX) and grouped them to simple colors for this study. I wanted to keep the study simple and simplified compound colors to primary colors.

After analyzing 50 different companies and their brand guidelines for logo color distribution. We have come to the following conclusion

Total number of times Blue was used in a logo is 39 times. Top 2 Industry contributed for over a quarter (28.21%) of overall Blue, and the Top 4 Industry contributed for over a half (51.28%)

Total number of times Green was used in a logo is 23 times. Top 2 Industry contributed for over a quarter (39.13%) of overall Green, and the Top 3 Industry contributed for over a half (56.52%).

Total times Black was used is 21.Data Analytics Industry contributed for over a quarter (28.57%) of overall Black, and the Top 2 Industry contributed for over a half (52.38%).

Total times Orange was used is 19. Top 2 Industry contributed for over a quarter (26.32%) of overall Orange, and the Top 2 Industry contributed for over a half (57.89%)

Conclusion : Most of the fastest growing SaaS companies of 2020 have shades of Blue, Green, Black or Orange in their Brand logo. A vital lesson in Branding.